Online Presence Analysis

The Online Presence Analysis lets us look into how your business is doing online. We will look at your website design, functionality, and content. We will also look into your ideal keywords and locations in respect to your competitors in relation to your competition.

The terms web (or online) presence and website are often used interchangeably but they are very far from being the same thing. Web presence is the collective existence online of a company or individual. A website is one example.

Many businesses have websites with their branding and customized look and feel. There are millions of websites that range from simple and small to much more intricate and interactive. Everyone understands what a website is and what purpose it serves. So, what is an online presence and how do you go about establishing one for your business?

There is so much that can be a part of your web presence. An online presence is any existence of an individual or business that can be found via an online search. An example of an individual who is not active on the Internet but who has a online presence is one who is a member of an association that has a member directory listing online. Another example is an individual who only has a LinkedIn or Facebook profile. How do you leverage and enhance their existing web presence to boost their exposure and reputation and market themselves and/or their business online?

One way is to design and build a compelling website or a blog. Once the concept of the web presence has been established, it is time to start building it, including the all-important keywords that are essential to that market. Without keywords, the website will not be successful and will essentially stagnate. It is important to understand that it takes a lot more than a beautiful-looking website to cultivate the success of a particular business through its online presence. Another way is to capitalize on their existing web presence and enhance it with additional social media marketing interactions. A third option is a combination of the two.

Web Presence Analysis Overview

Keyword Analysis and Research

For your top keyword phrases, where do you rank if at all?

Search engine visibility

How well can I find you and what is missing?

Website structure analysis

Does your website lack the proper items that lead to being found?

Social media analysis

Is your social presence consistent and well integrated with other social properties and your website?

Competitive understanding

How do you compare to your competitors?

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We help companies get the most from their online presence. Let us show you how to make your website a lead generating machine.

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