If you’re undecided on whether to use a photo or a video for your site, consider using a cinemagraph instead. A cinemagraph, or moving image, expresses more words than a still photo, but uses up less bandwidth than a video. It can also liven up your site’s background, break up excessively long blog posts, and keep a curious visitor entertained for up to 15 percent longer than usual.
You can create cinemagraphs on your own, with the help of software like Photoshop. You can also hire a professional to help you all the way, from the creation of the video clip, down to the uploading of the cinemagraph to your site.